A Creative-first agency producing unforgettable experiences

We deliver disruptive, creative, experience-led ‘big ideas’ - for big and small budgets

Our services include these brand experience channels

Makeup store display with lipsticks and cosmetics under bright lights, featuring signage 'Makeup by Mario', and posters with models in the background.
Storefront of Beauty Pie with pink decor and branding.
Person taking a photo with a smartphone at a Space NK store, featuring shelves of beauty products.

OUR WORK

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

Clinique Clinic Roadshow

Clinique
Clinic Roadshow

Prada Paradoxe Kiosk

Prada
Paradoxe Kiosk

Pandora Art of Loves Pop-Up

Pandora
Art of Loves Pop-Up

Vieve Vieve-stream Roadshow

Vieve
Vieve-stream Roadshow

Charlotte Tilbury Big Lip Plumpgasm Inflatable

Charlotte Tilbury
Big Lip Plumpgasm Inflatable

OUR CLIENTS

Row of vertical yellow ovals on a white background

  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR