A creative-first agency shaping unforgettable experiences.
We are a full-service UK experiential agency with global and national clients who rely on us for end-to-end delivery, we handle everything from the first brainstorm to the final installation.
Experiential Marketing
We create high-impact activations that bridge the gap between a brand and its audience. Our approach is bespoke to each client with a strong focus on creating emotionally engaging concepts that turn passive observers into fans.
Pop-Ups
From unexpected and “secret” locations on Greek Street to a high-footfall takeover at Westfield or Liverpool One, we design disruptive pop-ups that drive hype and sales. We understand the nuances and challenges of urban retail, having worked extensively in iconic venues like The Stables in Covent Garden or Old Spitalfields Market.
Roadshows
If your audience isn't coming to you, we take the brand to them. Our roadshows are designed to increase your brand reach and consistency across multiple locations, ensuring your message spreads far and wide.
retail Activations
In a world where people increasingly value genuine, tactile product discovery, the physical storefront has evolved into the ultimate stage for brand storytelling. At Backlash, we believe that stepping into a store should feel like entering a new world—one that sparks curiosity and builds a lasting emotional bond between the brand and its audience.
Visual Merchandising
We believe that windows and in-store displays are the "silent ambassadors" of your brand. However, if your product launch or seasonal event requires a ‘Shop in Shop’ or Tool Kit, our award-winning VM team will propose the best format to achieve your goals. Having worked for high end retailers like Selfridges, Harrods, Sephora and John Lewis we have the knowledge and relationships in place to hero your products in-store.
