Backlash was created to provide brands with a new, more progressive creative experiential marketing agency model.
We have taken years of experience working for large successful global agencies, across many categories and channels, and distilled them into a unique industry offering.
By making this exciting form of face-to-face experiential marketing accessible to all, we win the hearts and minds of our clients.
We’re a London-based award-winning creative experiential marketing agency. Our passion lies in crafting standout, impactful experiences that excite consumers and drive measurable results for brands.
From large-scale experiential pop-ups to in-retail point-of-sale displays, we are unique in the range of physical experience formats we can deliver. This diverse expertise makes Backlash your go-to partner for all your brand’s experiential needs.
Backlash responses are about taking our clients on an inspirational journey, exploring a breadth of concepts and strategies to push the potential of the brief. This creative process is developed in a completely collaborative and solution-driven environment.
Backlash is a full service creative experiential marketing agency with all of the in-house functions you would expect to deliver an end-to-end service.
Typically, a project will follow a path of strategic consultation, creative concepting, 2D & 3D design, production & artwork development, live event management and project evaluation. Each of these stages are managed by our experienced project management team.
Backlash was created by Katie, Aarron and James to challenge the way agencies work and provide clients with a new and exciting experiential marketing agency model. Creatively we are free-spirited and challenge the status quo, which we pair with commercially focused solutions that are grounded in years of design and activation experience.
Our passion for this industry has been developed collectively over 40 years’, previously working at leading global advertising, integrated and experiential agencies. This wider marketing experience has allowed us to develop our ‘Big Agency’ approach to any brief of all budget sizes.
In order of appearance:
Aarron Taylor, Design Director
Katie Peake, Creative Director
James Barnes, Business Director
