Creative first, Experience led Experiential Agency.

The disruptive brand experience agency. Experts in pop-up shops, retail, and visual merchandising.

We create bold, disruptive ideas that come to life through immersive, experience-led activations.

Specialists in pop-up shops, retail experiences, and visual merchandising that captivate and convert

OUR WORK

We work across multiple experience channels, spanning experiential, pop-up shops, retail & visual merchandising.

PRADA BEAUTY The Prada Picnic

PRADA BEAUTY
The Prada Picnic

KITH Kith X Wilson Tennis Roadshow

KITH
Kith X Wilson Tennis Roadshow

L'Oreal Paris The Worth It Experience

L'Oreal Paris
The Worth It Experience

Rascals Music Box Pop-Up London

Rascals
Music Box Pop-Up London

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

VIEVE Vieve-stream Roadshow

VIEVE
Vieve-stream Roadshow

OUR CLIENTS

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  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR

THE GRAM

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Presenting the iconic Armani Beauty Luminous Silk Foundation at Boots Beauty Live immersive retail sites. The in-retail pop was live across Covent Garden and Meadowhall Boots, offering beauty lovers the opportunity to be professionally shade matched
Latest work from Backlash for L’Oréal Luxe Yves Saint Laurent Beauty, creating the ‘YSL Beauty Lovegame’ stadium roadshow to connect with Dua Lipa’s fans at the Wembley and Liverpool tour dates of her Radical Optimism t
Latest work from Backlash for L’Oréal Luxe Yves Saint Laurent Beauty, creating the ‘YSL Beauty Lovegame’ stadium roadshow to connect with Dua Lipa’s fans at the Wembley and Liverpool tour dates of her Radical Optimism t
The☀️ was appropriately shining for the latest work from Backlash for Skin + Me for the launch of its new Daily Moisturiser with SPF 50. The maze concept highlights the products design with its daily dose feature which takes the guesswork out of ho