KITH | Kith & Kin X Wilson Tennis Roadshow
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Experiential Marketing, Roadshow, Visual Merchandising
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Potter’s Field, London | Covent Garden, London | Battersea Power Station, London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
The US streetwear and lifestyle brand Kith were looking to generate excitement and connect with its UK community with a pre-launch experience of the global launch of the new Kith for Wilson tennis collection.
As the experience formed part of the global launch it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked-off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.
Solution.
As the experience formed part of the global launch it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked-off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.
Results:
Over a 4-day live activation, we collected 2,000 data entries, exceeded an ambitious sales target, and reached over 400,000 people.
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