KITH | Kith & Kin X Wilson Tennis Roadshow
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Experiential Marketing, Roadshow, Visual Merchandising
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Potter’s Field, London | Covent Garden, London | Battersea Power Station, London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
The US streetwear and lifestyle brand Kith were looking to generate excitement and connect with its UK community with a pre-launch experience of the global launch of the new Kith for Wilson tennis collection.
Solution.
As the experience formed part of the global launch, it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.
The interior reimagined the elegance of a private tennis country club, featuring plush deep carpeting, handcrafted walnut and oak furnishings, and brass detailing throughout. The lower level spotlighted the men's collection, including custom-designed tennis rackets, bags, balls, and accessories. Upstairs, the women’s range took the lead, showcasing high-performance court apparel designed for both style and function. Guests interacted with a bespoke vending machine dispensing exclusive white Kith for Wilson tennis balls (and data collection).
Each day, 25 lucky visitors who received a yellow ball were gifted a much-coveted Kith for Wilson tennis racket.
Results.
Over a 4-day live activation, we collected 2,000 data entries, exceeded an ambitious sales target, and reached over 400,000 people.
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