Solution:

As the experience formed part of the global launch it was important for the experience to celebrate iconic London locations and engagements. The roadshow kicked-off with a press and influencer morning at Tower Bridge, before visiting Covent Garden and Battersea Power Station. The centrepiece of the experience was the eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.

The interior reimagined the elegance of a private tennis country club, featuring plush deep carpeting, handcrafted walnut and oak furnishings, and brass detailing throughout. The lower level spotlighted the men's collection, including custom-designed tennis rackets, bags, balls, and accessories. Upstairs, the women’s range took the lead showcasing high-performance court apparel designed for both style and function. Guests interacted with a bespoke vending machine dispensing exclusive white Kith for Wilson tennis balls (and data collection). Each day, 25 lucky visitors who received a yellow ball were gifted a much coveted Kith for Wilson tennis racket.