Sezane

Parisian Gift Shop Pop-Up

Brief:

Sézane was looking to bring a small slice of Parisian magic to Covent Garden with lots of thoughtful touchpoints to drive brand awareness and sales.

Solution:

A Parisian Gift Shop sat at the heart of the experience with all the style touches fans would expect of the brand; vintage counters, fabric lined walls, mood lighting and a Knitwear Gallery with beautifully merchandised product.

Visitors could send a postcard of love for free at the Amour Postal Office, spreading love and cheer to every corner of the world, as well as have a spin on the Parisian wheel where everyone was a winner.

Delicious treats were on offer at the French Café as well as a festive-chic photo moment in front of the Sézane branded vintage Mini. Ooh la la.