Vieve | At home with Vieve 2023 | Glasgow

Experiential Marketing, Pop-Ups, Visual Merchandising
Princes Street, Glasgow
Creative Concept | Design | Creative Production | Event Management | Content Management

A Glasgow Pop-Up with masterclasses given by founder and expert makeup artist Jamie Genevieve, in-store exclusives, and gifts from friends of VIEVE.

With expert makeup tips and tricks showcasing VIEVE’s latest launches and bestsellers and bespoke jewellery and embroidery services for those visiting.

Located at Princes Square in Glasgow, the brand’s home city, the pop-up allowed guests to discover and shop VIEVE’s full range and new and exclusive merchandise.

The new ‘At Home, With VIEVE’ activation marked the brand’s third pop-up in Glasgow and followed its first-ever pop-up in London last year.