NYX PROFESSIONAL MAKE UP TO OPEN A BARBIE-THEMED POP-UP
NYX Professional Makeup is opening a Barbie-themed pop-up in London this month.
The activation is to promote the brand’s limited edition Barbie The Movie make-up collection.
THE LUXURY EFFECT ON EXPERIENTIAL MARKETING
The luxury effect on experiential marketing
How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.
THE SECRETS TO A SUCCESSFUL POP-UP (2024)
With 47% of shoppers seeking more immersive, entertainment-driven retail options, there's plenty of demand for experiences that go beyond simple transactions
NAVIGATING BEAUTY’S EXPERIENTIAL ERA A METHOD FOR SUCCESS
“The future of beauty marketing isn’t just about selling perfect skin; it’s about selling a moment, a feeling, a story. Those who master this art will lead the industry.”
HOW TO MAKE YOUR NEXT POP-UP STORE THE ULTIMATE BEAUTY DESTINATION
Online shopping is undoubtedly convenient, but there's nothing like experiencing a favourite beauty brand, or discovering a new one, in person.
AI IS BEGINNING TO BLUR THE LINES BETWEEN REALITY & FANTASY
Ai has seen huge developments in recent months and is now at the forefront of a lot of conversations especially in the creative industries.
MAKING THE MOST OF A POP UP RETAIL EXPERIENCE
FMBE put the questions to one of our 2022 agency winners, James Barnes, founder and business director, Backlash