Carina Garcia Carina Garcia

THE LUXURY EFFECT ON EXPERIENTIAL MARKETING

The luxury effect on experiential marketing

How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.

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Harriet Davie Harriet Davie

The secret to a successful pop-up

With 47% of shoppers seeking more immersive, entertainment-driven retail options, there's plenty of demand for experiences that go beyond simple transactions - and brands that respond with engaging activations are expected to benefit from this growing trend.

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