Caudalie | Vinoperfect Experience at SpaceNK

Experiential Marketing, Retail Activation, Visual Merchandising
SpaceNK, Hans Crescent, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

To develop a compelling in-store brand experience that maximises the event space within Space NK’s Hans Crescent store. Whilst driving both awareness and trial for an innovative new addition to Caudalie’s bestselling Vinoperfect collection. The experience needed to educate customers on the product’s efficacy, and ultimately convert engagement into purchase, while reinforcing Caudalie’s position as a science-led, results-driven skincare brand.

Solution.

We delivered a brand takeover of the event space, transforming it into an immersive Caudalie Vinoperfect world. The design drew inspiration from the product’s key ingredients and brightening benefits, creating a clean, elevated environment that encouraged exploration and discovery.

Guests were guided through a journey, beginning with educational touchpoints that brought the product’s formulation and efficacy to life. Trained staff utilised the Caudalie skin scanner to offer personalised consultations, providing tailored insights into individual skin concerns and demonstrating how the Vinoperfect range could deliver visible results.

The activation successfully drove strong engagement and product trial. The experience delivered a significant uplift in footfall to the event space, with a high volume of personalised consultations completed over the campaign period. Sampling proved highly effective, with a large proportion of participants progressing to purchase following their consultation.

The immersive content moment generated a steady stream of organic social shares, amplifying reach beyond the physical space and increasing visibility of the Vinoperfect range. Overall, the campaign introduced new customers to the range and delivered a measurable uplift in sales across the featured products during the activation period.

Caudalie, SpaceNK Pop-Up, Infinity mirror

Results.

Following consultation, guests moved into a dedicated testing zone where they could trial the products first-hand and receive samples, helping to build confidence and encourage purchase. To amplify shareability, a futuristic, product-inspired infinity mirror installation invited guests to capture and create engaging branded content, extending the experience beyond the store and into social channels.