Caudalie | Vinoperfect Experience at SpaceNK

Experiential Marketing, Retail Activation, Visual Merchandising
SpaceNK, Hans Crescent, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Develop a brand experience concept that maximises the event spaces in SpaceNK’s Hans Crescent store in Kensington to launch the new Vinoperfect collection.

Solution.

We created a total brand takeover of the event space to immerse guests into the Caudalie world and new product launch. Skin scanner consultations were used before guests moved onto the product testing stations where they could trial the range for the skin types. A futuristic product shaped infinity mirror allowed guests to create fun brand content to share online.