Beauty Pie | Warehouse of Dreams Pop-up | London

Experiential Marketing, Pop-up
Covent Garden, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Online brand Beauty Pie wanted a show stopping IRL pop-up in central London that was commercially hardworking and delivered strong ROI (footfall, sales & membership sign-ups).

The ‘Warehouse of Dreams’ concept played into the brand’s USP of cutting out the middleman and brought to life their rebellious personality in a visually fun way.

Solution.

We took consumers on a simple brand journey where they got ‘hands on’ with over 200 SKUs, and with a fully stocked storeroom, we were able to close an amazing amount of purchases ensuring there were happy faces all around.

Results.

The activation drove £20K in daily sales and over 200 membership sign-ups per day, with 105 press, VIPs, and influencers generating 406 posts, reaching 12 million people, delivering 40K engagements, and 2.6 million impressions.