& Other Stories | The Grand Gestures Gift Wrapping Service
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Retail Activation, Visual Merchandising, Experiential Marketing
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Regents Street, London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
& Other Stories were looking to drive awareness and footfall into their flagship Regent Street store in December with a highly visual and shareable gifting experience.
Backlash created the Grand Gestures Gift Wrapping Service, a Wes Anderson-inspired Christmas experience that ‘gifted you’ a little extra with every purchase made in-store. This stylish, theatrical service elevates gift-wrapping to an art form, complete with charming boxes, ribbons, confetti, and spritzes of the store’s signature fragrance.
Solution.
To make the experience even more delightful, customers could enjoy a series of unexpected surprises ‘under wraps’—like ringing a whimsically labelled bell, “Ring My Bell,” to receive a complimentary lipstick or nail polish (perfect for stocking fillers), along with free branded coffees.
Results.
Over 10 days in December, we wrapped 550 presents, served 1,200 branded coffees, and brought a little surprise to the season - 30% of all shoppers joined in the fun by ringing the ‘Ring My Bell’ gift bell for a festive treat.
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