Skin+Me | Skin+Me Maze | Battersea Power Station

Experiential Marketing, Pop-Up Shop, Pr Stunt
Battersea Power Station, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief:

Skin + Me is a skincare brand that redefines how consumers approach skincare through personalised, prescription-strength products that are delivered directly to their door. The unique approach is built on the premise that great skin shouldn’t be a guessing game; the brand combines expert dermatology with data-driven personalisation, offering targeted treatments tailored to each user’s unique skin goals.

For this brief Skin+Me was looking for a standout creative concept to create cut through in a busy market, to assist with the launch of their new 3-in-1 moisturiser with SPF 50 Daily Doser product. Playing into their USP that ‘great skin shouldn’t be a guessing game’ and the fact that 91% of us do not use enough daily sunscreen, Skin + Me has created the Daily Doser, which takes the guesswork out of how much SPF you need to use and dispenses the correct amount of SPF with ‘every click’ to keep your skin protected.

The brand was looking for a creative concept with big press and media appeal, that could educate consumers in a playful yet scientific way and drive engagement, mass sample delivery, and retail sales at nearby Boots.

Solution.

The immersive pop-up at Battersea Power Station is an experience rooted in science,

personalisation, and playfulness. Bright yellow walls, selfie spots, unexpected twists, and expert skin science at every turn. You’ll explore your unique skin needs, test your SPF knowledge to unlock rewards, and be in with a chance to win incredible prizes, including a year’s supply of Skin+Me.

Skin+Me Maze, Pop-Up Agency - Maze Centre

To navigate the maze, guests learnt about SPF-related facts and figures, with correct answers guiding them to the heart of the maze. Before entering the maze, guests were handed quiz cards, which they completed on their journey through the maze. These completed cards allowed guests to take part in a free prize draw in the centre of the maze. At the heart of the maze was the Skin + Me Daily Doser moisturiser, which is celebrated with a hero central feature and wider range display. Guests could win further prizes by sharing their experience on social media with a fun photo moment.

Skin+Me Maze, Pop-Up Agency - Maze Exterior at Battersea Power Station

Skin+Me Maze, Pop-Up Agency - Maze outside Battersea Power Station

Results.

Over a 3-day live activation, 2,400 guests took part in the immersive brand experience, driving strong on-the-ground engagement and participation. The campaign also delivered 600,000+ reach across leading trade press titles, significantly amplifying visibility and extending impact well beyond the live event.