Prada Beauty | Paradoxe Fragrance Pop-up

- Experiential Marketing
- Roadshow
Duke of York Square, London | Altrincham
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Prada Beauty partnered with LookFantastic to mark the brand’s launch on the platform and sought a highly design-led pop-up experience that would both celebrate this key retail moment and elevate awareness of their beauty range across the UK. The objective was to create a visually striking and immersive activation that embodied Prada’s premium aesthetic while driving meaningful engagement with new and existing audiences. The experience needed to feel refined, innovative, and true to the brand’s luxury positioning, while also encouraging product trial and generating excitement around the launch within LookFantastic’s retail ecosystem.

The activation was strategically deployed across high-footfall, premium locations to maximise visibility and impact, while also supporting the opening of LookFantastic’s new store in Altrincham, ensuring a strong retail presence and driving in-store traffic.

Solution.

To bring this to life, we developed a sleek, design-focused pop-up kiosk concept centred around simplicity and elevated customer interaction. The experience was built around a digital vending machine, offering a modern and playful yet premium way for guests to engage with the brand. Visitors were invited to input their details into the machine, creating a seamless and interactive journey before receiving one of four curated Prada Beauty samples.

Prada Paradoxe Kiosk, Data Capture, Beauty Pop-up

This gamified approach added an element of anticipation and delight, with the chance to win exclusive spot prizes, further enhancing engagement and encouraging repeat interaction.

The design language remained clean and minimal, ensuring the Prada brand cues were consistently and elegantly showcased throughout the experience.

RESULTS.

The activation delivered strong engagement and widespread reach across all locations. A total of 4,410 users participated, with 4,859 samples distributed. On average, the digital vending machine saw 55 users per hour, demonstrating consistent and sustained interest throughout the activation. In addition, 626 prizes were won across the campaign, adding an extra layer of excitement and incentivising participation. The 12-day live experience successfully connected with audiences across Duke of York Square in London, London Victoria Station, St James Quarter in Edinburgh, and LookFantastic’s Altrincham store, reinforcing Prada’s presence within key UK retail destinations.