Prada Beauty | Paradoxe Fragrance Pop-up

Experiential Marketing, Roadshow, Pop-Up
Duke of York Square, London | Altrincham
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Prada are launching in LookFantastic and were looking for a highly design-driven pop up experience to celebrate the new retailer launch and raise awareness of their beauty range across the UK.

Solution.

Prada Paradoxe Kiosk, Data Capture, Beauty Pop-up

The pop-up kiosk concept focused on simplicity of design and customer experience that showcases the brand cues in a premium format - Guests entered their details on a digital vending machine to receive 1-of-4 samples with spot prizes for lucky winners.

The roadshow attended high-footfall premium locations and also supported the opening of LookFantastic’s new Altrincham store.