Prada Beauty | Banana Balm | Selfridges London

BRIEF.

Experiential Marketing, Pop-Up, PR Stunt, Retail Activation
Selfridges, London
Creative Concept | Design | Creative Production | Event Management | Content Management

To promote the new Prada Balm in Banana Yellow, the brand asked Backlash to create a banana-inspired pop-up on the Duke Street entrance to the W1 store as part of a Selfridges store-wide takeover for this very special product launch.

The banana-scented lip product pays homage to one of the Italian house’s most recognisable prints, the banana motif featured in its Spring/Summer collection from 2011. The Mondrian Line-inspired kiosk features Prada Yellow throughout and pays tribute to ‘that’ iconic Prada Banana motif from the celebrated 2011 collection.

Solution.

In-store guests can enjoy more interactive and complimentary experiences with a Prada Photobooth and resident makeup artists providing expert makeovers.

Live for 1-week, guests can explore and trial the lip balm range before enjoying a complimentary banana-inspired Italian-style granita. To complete the experience, guests can purchase the new lip balm from the stand and also receive a bounce back card, which unlocks an exclusive gift with purchase in-store at Selfridges.