Prada Beauty | Banana Balm Launch | Duke St, Selfridges London

Experiential Marketing, Pop-Up, PR Stunt, Retail Activation
Selfridges, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

To promote the new Prada Balm in Banana Yellow the brand asked Backlash to create a banana inspired pop up on the Duke Street entrance to the W1 store as part of a Selfridges store wide takeover for this very special product launch.

The banana scented lip product pays homage to one of the Italian house’s most recognisable prints, the banana motif featured in is Spring/Summer collection from 2011 - The Mondrian Line inspired kiosk features Prada Yellow throughout and pays tribute to ‘that’ iconic Prada Banana motif from the celebrated 2011 collection.

Solution.

In store guests can enjoy more interactive and complimentary experiences with a photograph printing Prada Photobooth and resident make up artists providing expert makeovers.

Live for 1-week, guests can explore and trial the lip balm range before enjoying a complimentary banana inspired Italian-style granita. To complete the experience guests can purchase the new lip balm from the stand and also receive a bounce back card which unlocks an exclusive gift with purchase in-store at Selfridges.