Clarins | Sweet Spot Pop-Up | London & Manchester

Experiential Marketing, Pop-Up, PR Stunt
Soho, London & Manchester
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Clarins wanted to connect with a younger, beauty-savvy and culturally driven audience, to create awareness through an exciting concept, that drove trial, and generate buzz with an unexpected brand moment that felt premium and playful.

At the heart of the campaign was Clarins’ lip make-up range, and the brand wanted to bring it to life through an immersive, experience-led concept. One that would invite beauty lovers to discover, test, and curate their perfect lip wardrobe; exploring shades, textures, and finishes tailored to their unique style and mood.

To maximise impact, the campaign needed to stretch beyond a single location. The concept had to travel the breadth of the country, engaging beauty communities across the UK, fuelling organic conversation and social virality.

Introducing the Clarins Sweet Spot, a bakery-themed beauty pop-up designed to blend indulgence with product education. This immersive concept transformed Clarins’ lip collection into a sensorial playground, offering a wealth of touchpoints that celebrated colour, flavour, and creativity.

The ‘Sweet Spot’ was a treat for the senses; from patisserie-style product displays that mixed vibrant lip shades with whimsical, theatrical cakes, to scent and flavour-inspired moments that brought Clarins’ iconic Lip Comfort Oil range to life in new and surprising ways.

Solution.

The icing on the cake! Attendees had the chance to win exclusive giveaways, including one of ten oversized Lip Oil plushies and a Clarins beauty bundle worth over £150.

Touring multiple UK cities, the Clarins Sweet Spot pop-up was a must-visit moment for beauty lovers. It celebrated a decade of the best-selling Lip Comfort Oil, while spotlighting the wider lip collection, from Lip Perfector to the Lip Oil Balm all wrapped in a deliciously shareable, lifestyle-led experience.

Guests were invited to unleash their inner French pastry chef with a bespoke biscuit-decorating station, personalising their creations with playful, beauty-inspired toppings and of course, sharing them across their socials. Sweet treats continued with iced matcha lattes and branded macarons in the brand’s three bestselling lip shades, blending product storytelling with highly Instagrammable moments.