MARC JACOBS
MIRROR BOX
Brief:
Marc Jacobs wanted to launch their Resort Collection with their first ever UK pop-up. It was to be the ultimate gifting destination for the festive season.
Solution:
We created an entirely mirrored box inspired by the season’s hi-shine codes. The unmissable pop-up landed with a bang in Covent Garden’s Piazza, taking up residency for just under 4 weeks.
Outside, in the darker hours of each morning and afternoon, the pop-up gave the illusion of hovering above the ground. Inside, the Resort Collection took centre stage with touches of the iconic monogram accentuating the space and an entirely mirrored area at the rear, which provided the perfect photo op.
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