L’Orèal Paris | The Worth It Experience | London

Experiential Marketing, Pop-Up Shop, PR Stunt, Visual Merchandising, Digital Experience.
Piccadilly, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

L’Oreal Paris wanted to create a flagship experience that united the five brand categories underneath one roof that celebrated the science behind the products. The concept needed to be ‘content-first’ to drive attendance to the event and achieve mass nationwide reach for the brand.

Solution.

We created L’Oreal Paris's biggest ever consumer experience!

We took over the brand new event space beneath the Piccadilly Lights and adjacent to key retailer Boots, as it offered a unique opportunity to take over the iconic Piccadilly screens, retail and immersive experience like never before in the UK.

L'Oreal Paris, Event Marketing Agency, Product display

The female empowerment-themed ‘You’re Worth It’ pop-up offered 14 different masterclasses with topics covering aging to run clubs with Gymshark. It featured L’Oreal’s ‘Stand up’ to street abuse initiative, where guests could sign up to receive a free product of choice.

The product experience led with the science behind the development of the ranges, from lab-grown skin testing to bespoke skin analysis through face scan technology - All of the content was captured and posted on socials through a network of influencers or live streaming.

L'Oreal Paris, Event Marketing Agency, Panel Talk

L'Oreal Paris, Event Marketing Agency, Pop-up & OOH

L'Oreal Paris, Event Marketing Agency, Entrance Tunnel

Results.

Over five days, the activation reached our key 18–35-year-old audience, with 8,600+ visitors and a 30:70 male-to-female ratio. Over 4,000 Stand Up! initiative training sessions were completed, while 1,500 guests used the photobooth, generating 4,350 photo downloads. Across 13 events, 459 tickets were sold, raising £4,690 for the Stand Up! Against Street Harassment campaign.