Rascals Nappies | Music Box Pop-up | London

Zuru | Rascals Nappies
Experiential Marketing, PR Stunt, Content Creation
South Bank, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

The brief was to create an experiential concept that worked as a PR stunt platform to raise brand awareness and celebrate the launch of Rascals’ new ad campaign ‘We Get It’, bringing the song in the ad to life whilst engaging with families.

Solution.

Backlash created the giant Rascals-themed music box, which appeared on the South Bank over the busy school half-term, with opportunities to win prizes, play a giant piano, and snap some photos, all while the advert played with high-energy brand ambassadors recreating the dance IRL and inviting passersby to join in on the fun.

Rascals, Pop-Up Agency UK, Giant Music Box Exterior

Parents, kids, parents-to-be, and everybody in between on London’s Southbank had the chance to snap up some baby essentials and have some fun while they’re at it. From mammoth giveaways to interactive fun, there was something for absolutely everyone to enjoy. There was ‘queuetainment’ (yes, even queuing was fun!) in the form of ‘Rascals Says’, ‘Musical Statues’ and ‘Musical Bumps’, spot prizes for parents and little ones, plus the giveaways and the chance to win one of fifteen 1-year’s worth of nappies.

Rascals, Pop-Up Agency UK, Giant Music Box Exterior with Staff

Rascals, Pop-Up Agency UK, Giant Music Box Exterior & Giant Piano

Results.

1-day live activation in an iconic location, delivering high-impact engagement, with 4,000 samples distributed to drive trial, awareness, and product consideration at scale.