CHARLOTTE TILBURY
Beauty Soulmates Love Universe
This incredible tour of the UK was to launch the new PIllow Talk campaign as well as the new Soulmates Collection across six UK destinations; visiting: Glasgow, Leeds, Liverpool, Manchester, Newcastle and Birmingham.The over the top glamorous experience was housed in a luxuriously fitted-out pink airstream and was a fantastic mix of brand immersion and product interaction.
In order to for consumers to be involved with each facet of the campaign, the experience used a token mechanic collected from each station that could then be spent at the end to win prizes.
Guests collected their first token in the Boudoir, where they could sample the new Pillow talk range and experience Charlotte’s beauty secrets ‘Tilbury Tricks’ from an MUA, before moving onto the ‘Love Chapel’ where you could share a ‘Love Note’ using custom software that appears on nearby digital OOH.
To receive the last token, guests were asked to share their wonderful looks in front of the glamorous ‘Wall of Hearts’ backdrop - With all of these tokens in-hand, guests could win by dialling the ‘Love Phone’ and fall in love with their free prizes.
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