NYX

Barbie Beach Babes Pop-up

Brief:

NYX Professional Makeup wanted to educate consumers on their new Barbie Movie collab with a hot pink takeover to attract passers-by. They wanted an unmissable share-worthy activation that would reach as many people as possible, with conversation being as important as awareness.

Solution:

The Barbie Beach Babes experience helped the brand create a big Summer splash by serving up a slice of ‘pink paradise’ in busy Covent Garden.

On the beach front, a series of makeup stations meantshoppers could trial the new products with NYX makeup artists, discover a new hot Summer look and purchase the collection through Superdrug tills.

Fun touchpoints encouraged social sharing with the chance to win instant ‘merch’ rewards. Our hot Beach Babes were also offered complimentary slushies to cool down with whilst chilling out on the sand.