Pandora | Art of Loves Unboxed Pop-up | London
Brief.
To bring their Christmas campaign ‘Loves, Unboxed’ to life, Pandora set out to create an immersive experiential pop-up that captured the emotional and sensory joy of unboxing a Pandora gift. Designed to evoke the anticipation, delight, and personal connection that comes with receiving something meaningful, the activation invited guests to experience the magic of gift-giving in a way that was both intimate and memorable—perfectly reflecting the spirit of the festive season.
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Experiential Marketing, Pop-up, PR Stunt
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Potters Field, London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Solution.
The 10 day, ‘Art of Loves’ pop-up was designed to look like a huge Pandora jewellery box. Visitors walked through the doors into an art installation that celebrated different interpretations of ‘Loves’ via five of the UK’s up-and-coming artists: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.
Taking centre stage in Potters Fields Park, visitors could create their own piece of art via a bespoke interactive platform. Their designs were made into personalised wrapping paper for a loved one and showcased on 8m by 3m digital canvases on the exterior of the pop-up, making it London’s largest digital gallery of ‘Loves’.
Results.
The experience welcomed 8,700 guests, printed over 3,000 unique artworks, shared 3,700 personal and heartfelt messages of love, and achieved an impressive organic reach of 608,000 people.
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