NYX Professional Make-Up | Buttermelt Bakery

  • Retail Activation, Visual Merchandising, Experiential Marketing

  • Boots, Covent Garden, London

  • Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

To support the launch of the NYX Buttermelt Blush & Butter Gloss Bling at Boots, the brand briefed Backlash to create for an eye-catching and disruptive experience, with a playful content capture mechanic to drive awareness on socials.

Backlash created the Buttermelt Bakery experience which featured in four Boots Beauty Live spaces - Guests could discover the new products and then capture fun content of them bursting out of the Buttermelt Cake to share online.

Solution.

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