
NYX Professional Make-Up | Buttermelt Bakery
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Retail Activation, Visual Merchandising, Experiential Marketing
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Boots, Covent Garden, London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
To support the launch of the NYX Buttermelt Blush & Butter Gloss Bling at Boots, the brand briefed Backlash to create for an eye-catching and disruptive experience, with a playful content capture mechanic to drive awareness on socials.
Backlash created the Buttermelt Bakery experience which featured in four Boots Beauty Live spaces - Guests could discover the new products and then capture fun content of them bursting out of the Buttermelt Cake to share online.
Solution.