NYX PROFESSIONAL MAKE-UP

Buttermelt Bakery at Boots

Brief:

To support the launch of the NYX Buttermelt Blush & Butter Gloss Bling at Boots, the brand briefed Backlash to create for an eye-catching and disruptive experience, with a playful content capture mechanic to drive awareness on socials.

Solution:

Backlash created the Buttermelt Bakery experience which featured in four Boots Beauty Live spaces - Guests could discover the new products and then capture fun content of them bursting out of the Buttermelt Cake to share online.