Three Mobile | Jet Set Selfie Gatwick Pop-up
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Experiential Marketing, Pop-Up
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Gatwick Airport (Airside), Crawley
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
Three were looking to generate and maintain awareness of their ‘travel’ proposition by engaging the public at Gatwick Airport. They wanted a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life.
Solution.
Playing on the insight that most of their younger audience loves a humble-brag airport selfie, we created the ultimate selfie upgrade - a private jet photo booth so they could #travelwithswagger.
This was a first for Gatwick Airport, which had never turned any of its retail units into a promotional pop-up space before.
Results.
Over the course of 30 days, the experience engaged more than 44,000 visitors, successfully converting an average of 9.4% of the daily footfall of 17,000 into active hoilday makers.
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