Three Mobile | Jet Set Selfie Gatwick Pop-up

- Experiential Marketing
- Pop-Up Shop
Gatwick Airport (Airside), Crawley
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Three aimed to generate and sustain a strong awareness of its ‘travel’ proposition by engaging high volumes of airport passengers at Gatwick Airport. The goal was to deliver a standout experiential concept that would not only capture attention in a busy, high-traffic environment but also authentically bring the brand’s new ‘Travel with Swagger’ campaign to life. The activation needed to feel relevant, social-first, and inherently shareable, while encouraging both engagement and consideration among a younger, travel-savvy audience.

Solution.

Building on the insight that younger travellers love capturing and sharing airport moments, particularly the ‘humble-brag’ travel selfie. We created an elevated, playful experience that transformed this behaviour into something extraordinary.

The concept delivered the ultimate selfie upgrade: a fully immersive private jet photo booth, allowing visitors to step into a luxury travel moment and #travelwithswagger.

Designed to be visually striking and highly shareable, the installation encouraged visitors to create content that felt aspirational, while subtly reinforcing Three’s positioning within the travel space.

The activation also marked a first for Gatwick Airport, as no retail unit had previously been transformed into a promotional pop-up of this scale, helping to maximise visibility and footfall in a new and innovative way.

Three mobile, Jet Set Selfie, Suitcase Prop

Results.

Across a 30-day period, the experience successfully engaged over 44,000 visitors, driving significant interaction within a busy airport environment. On average, the activation converted 9.4% of the daily footfall of 17,000 into active participants, demonstrating both the appeal of the concept and its effectiveness in capturing audience attention. The campaign delivered strong reach, meaningful engagement, and a memorable brand moment that reinforced Three’s travel credentials.