Fenty Hair | Mane Street Launch | Selfridges

Retail Activation, Visual Merchandising, Exepriential Marketing
Dome-Site, Selfridges Manchester, Site-I, Selfridges Birmingham
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

To celebrate the high-profile UK launch of Fenty Hair in partnership with Selfridges, the brand developed a playful and engaging pop-up experience. The activation was designed to offer immersive hair care moments and on-the-go retail opportunities, positioned just outside Selfridges stores to attract and delight shoppers in both Manchester and Birmingham.

Fenty Hair pop-up booth with hair products, posters, and salon chairs, set up in a bright, stylish mall space.

Solution.

The stand design created multiple engagement points for to accommodate lots of conversations between excited customers and Fenty Hair brand ambassadors. Product VM was also a key focus for customers to be able explore the new product range and drive retail sales.