Vieve | Skin Nova Complexion Airstream Roadshow
Brief.
VIEVE were looking for a highly mobile solution to launch their exciting new foundation ‘Skin Nova Complex Balm’ across the UK. Despite being mobile, the consumer experience must be welcoming and highly aesthetic to reflect the brand, plus offer a functional space where high volumes of guests can receive a colour match experience.
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Experiential Marketing, Roadshow,
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Covent Garden, London, The Trafford Centre, Manchester, The Bullring, Birmingham, Liverpool One, Liverpool
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Creative Concept | Design | Creative Production | Event Management | Content Management
Solution.
We worked with the physical limitations of an airstream trailer unit to create a bright and stylish brand experience and retail space - We also went big on beige to create an unmissable brand statement with lots of shareable moments for excited fans to create content for socials.
The roadshow visited London, Birmingham, Liverpool & Manchester.
Results.
A total of 1,167 customers were shade-matched, with 914 going on to purchase, resulting in a strong 78% conversion rate. Of those purchasers, 54% were new customers, highlighting the campaign’s effectiveness in driving both engagement and acquisition.
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