Vieve | Skin Nova Complexion Airstream Roadshow

- Roadshow
- Experiential Marketing
Covent Garden, London, The Trafford Centre, Manchester, The Bullring, Birmingham, Liverpool One, Liverpool
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

VIEVE were looking for a highly mobile solution to launch their exciting new foundation ‘Skin Nova Complex Balm’ across the UK. Despite being mobile, the consumer experience must be welcoming and highly aesthetic to reflect the brand, plus offer a functional space where high volumes of guests can receive a colour match experience.

Vieve Roadshow, Covent Garden, Customers

Solution.

We worked within the physical limitations of the Airstream trailer unit to craft a bright, stylish, and highly functional brand experience and retail space. Every element was carefully considered to maximise impact within a compact footprint, ensuring the environment felt both premium and inviting while optimising flow for visitors.

The roadshow travelled across key UK cities including London, Birmingham, Liverpool, and Manchester, bringing the experience directly to audiences and generating widespread engagement at each stop.

We leaned heavily into a bold, beige-led design language to create a distinctive and unmissable brand statement, using texture, tone, and lighting to elevate the aesthetic and reinforce brand identity. The result was a visually cohesive space that stood out in every location, while offering multiple shareable moments designed to encourage fans to capture and create content for social media.

Results.

A total of 1,167 customers were shade-matched, with 914 going on to purchase, resulting in a strong 78% conversion rate. Of those purchasers, 54% were new customers, highlighting the campaign’s effectiveness in driving both engagement and acquisition.