Charlotte Tilbury | Big Lip Plumpgasm Inflatable

Experiential Marketing, PR Stunt, Roadshow
London, Liverpool, Newcastle, Manchester
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Support the launch of the new Pillow Talk Plumpgasm lip gloss with a super-high impact installation that tours across the UK to create nationwide awareness.

Charlotte Tilbury Inflatable Aerial Shot

Charlotte Tilbury Inflatables Covent Garden

Solution.

We worked with the team at Charlotte Tilbury to create this enormous 4.5m tall inflatable ‘lip plumping’ installation, designed to create huge standout in four city centre locations across the UK. Charlotte Tilbury ambassadors were on hand to distribute promotional offers and drive footfall into stores or online retail.

The inflatable structure was part of a Charlotte Tilbury social media competition where fans could take photos of the experience, share and tag Charlotte Tilbury to win prizes.