Charlotte Tilbury | Big Lip Plumpgasm Inflatable
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London, Liverpool, Newcastle, Manchester
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
Support the launch of the new Pillow Talk Plumpgasm lip gloss with a super-high impact inflatable installation that tours across the UK to create nationwide awareness and drive both in-store and online engagement. The experience needed to capture attention in busy urban environments, amplify the product’s key benefit of lip plumping, and encourage audiences to interact, share, and ultimately purchase.
Solution.
We partnered with the team at Charlotte Tilbury to design and deliver a bold, unmissable experiential campaign anchored by a giant 4.5m tall inflatable ‘lip plumping’ installation. Designed to maximise visual impact and create instant curiosity, the eye-catching structure brought the playful essence of the Pillow Talk Plumpgasm product to life in a larger-than-life format.
The installation toured four high-footfall city centre locations across the UK, ensuring the campaign reached a diverse nationwide audience. Carefully selected locations helped to maximise visibility and engagement, positioning the activation at the heart of busy retail and lifestyle destinations.
At each stop, Charlotte Tilbury brand ambassadors were on-site to engage with the public, distribute exclusive promotional offers, and drive traffic directly into nearby stores or online retail channels. Their presence helped to create a seamless bridge between the experiential moment and conversion opportunities, encouraging consumers to take immediate action.
The inflatable installation also formed the centrepiece of a wider social media competition. Visitors were invited to capture photos and videos with the activation, share their content online, and tag Charlotte Tilbury for the chance to win exclusive prizes. This user-generated content strategy helped to extend the campaign’s reach far beyond the physical footprint, driving organic social amplification and increasing brand visibility across digital platforms.
The activation successfully toured across 9 days in 4 key UK cities, including London Covent Garden, Liverpool One, Manchester Exchange Square, and Newcastle Grainger Street, delivering high-impact brand presence in some of the country’s busiest retail locations.
Results.
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