CeraVe | CeraVe High School Pop-up | London
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Experiential Marketing, Pop-up, Retail Activation
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The Stables, Covent Garden London
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Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
CeraVe were looking to create their first ever experiential pop-up in London to highlight their medical expertise, educate customers on their skin type and provide the most effective skin care routines.
Solution.
Inspired by CeraVe’s US heritage, we created ‘CeraVe High’ - a fun, American-style, hyperphysical space for skin enthusiasts to ‘learn like a derm’ with the chance to graduate with flying colours.
The school-themed spaces included a ‘Cleansing Lab’, a ‘Ceramides Classroom’ with discount codes & exclusive merch via retail partner Look Fantastic, and a gym-themed space for myth-busting and education. 1-2-1 skin care consultations were available, plus plenty of curated content to share.
Results.
Over the course of four action-packed days, we achieved a full sell-out of all 1,200 Eventbrite tickets, drawing in a highly engaged crowd. Throughout the event, we connected with 1,500 attendees, distributed an impressive 7,600 freebies, and generated over £10,000 in product sales, marking a hugely successful and impactful experience.
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