LA ROCHE POSAY

ANTHELIOS TENNIS CLUB POP-UP

Brief:

Create a tennis themed pop-up using the Anthelios SPF range to educate on the importance of UV protection all year round, as well as aligning to La Roche Posay’s Summer Campaign.

Solution:

The Anthelios Tennis Club, serving up SPF advice and skin consultations, helping you to play safe in the sun and all year round.

The bright orange pop-up had huge standout at Battersea Power Station. Customers could test their knowledge in our SPF Truth or Myth game, strike their best tennis pose at the photo op, enjoy free samples, book in for a skin consultation and discover the best formula for them. We also had a fun but educational magnetic wall where kids could help dress the characters and protect them from the sun.