Beauty Pie
Warehouse of Dreams Pop-up
Brief:
Online brand Beauty Pie wanted a show stopping IRL pop-up in central London that was commercially hardworking and delivered strong ROI (footfall, sales & membership sign-ups).
Solution:
The ‘Warehouse of Dreams’ concept played into the brand’s USP of cutting out the middleman and brought to life their rebellious personality in a visually fun way.
We took consumers on a simple brand journey where they got ‘hands on’ with over 200 SKUs, and with a fully stocked storeroom, we were able to close an amazing amount of purchases ensuring there were happy faces all around.
£20k sales per day
200 annual membership sign-ups per day
105 press, VIP & influencer attendees delivering
406 posts
12M reach & 40k engagements
2.6M impressions
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