Tissot | NBA House | London

Experiential Marketing, Exhibition
Magazine, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

The iconic watch brand Tissot approached us wanting to transform the Tissot x NBA partnership into a fully immersive experience at NBA House, where visitors could step inside the world of elite performance and precision.

More than an exhibition, the experience aimed to spark excitement, curiosity, and emotional connection, ensuring every visitor left not just informed about the partnership, but inspired by the power of time, sport, and performance coming together.

The space was carefully designed to fuse the adrenaline of basketball with the precision of Swiss watchmaking, bringing Tissot’s role as Official Timekeeper of the NBA to life in a bold, fast-paced environment. Through a series of hands-on moments, visitors would actively engage with the brand rather than just observe it.

Guests jumped straight into a playful, arcade-style challenge that put their speed, accuracy, and split-second decision-making to the test - designed to perfection to mirror those high-pressure moments on court.

Solution.

Every player won a prize, keeping the experience fun, competitive, and impossible not to share. A real-time digital leaderboard was seamlessly integrated into the Wall of Fame, spotlighting top scores and celebrating everyone who stepped up to the challenge.

A striking Wall of Fame, perfectly framed by high-energy LEDs, showcased iconic Tissot timepieces, celebrating craftsmanship and performance. To wrap up the activation, a photo op wall gave guests the chance to capture content and keep the memory of an unforgettable experience alive.