We've Been Nominated: Two Shop Drop Spotlight Awards for Backlash
Blank Street Post Room - Backlash 2025
We're thrilled to share that Backlash has been shortlisted for not one, but two Shop Drop Spotlight Awards, as part of the Creative Retail Awards 2026. The award celebrates the UK's Top 10 retail projects of the past year, chosen for the engagement, conversation and love they've generated across the Shop Drop Daily community.
Our first nomination is for The Blank Street Post Room Pop-Up in Soho's Greek Street, which reimagined the traditional post office through the lens of coffee culture. Visitors could send parcels, capture passport photos and write letters to their future selves, all while enjoying Blank Street's signature drinks.
Our second nomination is for the Marc Jacobs Daisy Wild Eau So Intense Pop-Up in Covent Garden, a vibrant floral escape featuring an oversized Daisy bottle, real flower meadow and woodland-inspired displays that brought the fragrance's world to life through sensory discovery and playful storytelling.
Marc Jacobs Daisy - Backlash 2025
Both projects are up against some brilliant work from across the industry, and now it's over to you. Voting is open to the public, so if you loved either activation, we'd love your support.
