How We Brought Charlotte Tilbury's Love Universe to Life
Our Senior Art Director Jenny Hernon sat down with Little Black Book to unpack how we brought Charlotte Tilbury's "Love Universe" to life across the UK. Jenny walks through the thinking behind the touring activation, housed in a glamorous pink Airstream, where visitors could discover their "Beauty Soulmate" in the Boudoir, declare their love in the shimmering "Love Chapel," and win prizes on a giant light-up phone game.
Rather than a single big-city takeover, the team chose a roadshow format to bring the experience directly to audiences in their own hometowns, localising messaging city by city. The interview covers the creative challenges of designing for a compact touring space, building in accessibility, and getting partner tech to work seamlessly so personalised "Love Notes" could appear live on nearby digital screens.
The results speak for themselves: over 12 days, more than 14,000 people took part and 2,500 personalised Love Notes were created and shared, extending the campaign's reach well beyond the activation itself.
Read the full interview to see how a brand experience agency turns a beauty campaign concept into a nationwide, shareable, real-world moment.
See full article can be found here
