Opinions, ideas and the occasional hot take always served with lashings of creativity.
The Backlash Forecast: 7 Experiential Marketing Trends Shaping Brand Experiences in 2026
Discover our top experiential marketing trends, that are shaping brand experiences in 2026 and learn how a brand experience agency creates engaging, future-ready campaigns.
Physical Activations Still Win Hearts in a Digital World
Screens dominate the way fashion brands reach customers today, but the moments that truly stick tend to happen offline. That's the central idea explored in a new interview with Katie Peake, Co-Founder of brand experience agency Backlash, published by TheIndustry.fashion.
How We Brought Charlotte Tilbury's Love Universe to Life
The Brand Impact Awards celebrate the very best in branding from across the globe, bringing together a panel of industry experts who evaluate each entry within the context of its specific market sector. It’s a rigorous process designed to recognise work that truly moves the needle.