Customers can shop the brand’s limited edition Barbie The Movie make-up collection on 14 to 16 July in a ‘Pink Beach Paradise’

Online shopping is undoubtedly convenient, but there's nothing like experiencing a favourite beauty brand, or discovering a new one, in person.

Ai has seen huge developments in recent months and is now at the forefront of a lot of conversations especially in the creative industries.

FMBE put the questions to one of our 2022 agency winners, James Barnes, founder and business director, Backlash