Morphe | The Morphe Studio | UK tour 2026

- Experiential Marketing
- Roadshow
Battersea Power Station, London, St James, Edinburgh & Manchester City Centre
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Back for the second year running, this time Morphe wanted to celebrate the amazing partnership they have with Boots. The brief was to visit several cities, focusing on top-performing stores and making as much noise as possible along the way. The goal was simple: bring Morphe and the love for the brand to as many people as possible, connecting with both existing fans and new customers.

Solution.

The Backlash team got to work and came up with a five-day roadshow across the UK, bringing Morphe and Boots to life with a bold, memorable and seriously sleek silver Morphe x Boots branded Airstream.

The airstream was carefully designed to be instantly recognisable as a hub for all things Morphe, creating an experience that went beyond the traditional retail environment.

‘The Morphe Studio’ showcased the wider Morphe range, with a special focus on the iconic Morphe brushes that the brand is so well known for. To make sure the Airstream stood out from a distance, we added a larger-than-life brush factice to the roof, creating a statement piece that could be spotted from far away and drawing customers in to see what was happening.

Inside, a custom brush display unit showcased the extensive Morphe brush collection, with every brush featuring a detailed breakdown of what it does and how to use it. This gave customers the chance to get hands-on with the products, learn more about the collection and discover the right brushes for their own make-up routines.

Of course, no Morphe experience would be complete without a little glam! Customers had the opportunity to enjoy a professional MUA makeover, choosing between lips, eyes or face. The consultations were the perfect chance for guests to get a touch-up, learn more about the products they already love and discover some new favourites along the way. The stations were bold, colourful and full of personality, complete with custom light-up mirrors to create the perfect setting.

The stand welcomed 2,138 guests, with 1,444 of them taking part in make-up trials. The activity also drove strong sales uplifts in Boots stores, with Market St up 26%, Edinburgh St James up 45%, and Edinburgh Princes St up 35%.

Results.

To ensure the experience celebrated the Morphe x Boots partnership (and translated to sales!), all MUAs handed out bounce-back vouchers offering customers 20% off the entire Morphe range online and in selected Boots stores. This gave customers an extra reason to head into Boots and shop their favourites, turning the excitement and product discovery from their consultations into real purchases.

And the fun didn't stop at the makeovers! Once their glam was complete, customers had the chance to win big with our ‘Pick Your Morphe Brush’ game. The concept was simple: pick a brush with a winning tip and walk away with a prize! Custom-printed 3D brushes replicated the real Morphe brushes, bringing the game to life in a way that was fun, eye-catching and impossible not to share!