Opinions, ideas and the occasional hot take always served with lashings of creativity.
Sophie Roberts Features in LBB Online's Uprising Series
We're excited to share that Sophie Roberts, Account Manager at Backlash, has been profiled by Little Black Book (LBB) as part of their Uprising series, which spotlights rising talent across the creative industry.
Physical Activations Still Win Hearts in a Digital World
Screens dominate the way fashion brands reach customers today, but the moments that truly stick tend to happen offline. That's the central idea explored in a new interview with Katie Peake, Co-Founder of brand experience agency Backlash, published by TheIndustry.fashion.
When AI Designs Arrive Before the Brief Does
More and more clients are turning up to briefing meetings with an AI-generated concept already in hand, expecting their agency to simply build it. But the central issue isn't the artwork itself;
Real Talk on Retail : Our Creative Director Joins Talking Shop Podcast
Our Creative Director Katie Peake talks retail's comeback, experiential marketing, and Gen Z shoppers on the Talking Shop podcast.