Opinions, ideas and the occasional hot take always served with lashings of creativity.
Physical Activations Still Win Hearts in a Digital World
Screens dominate the way fashion brands reach customers today, but the moments that truly stick tend to happen offline. That's the central idea explored in a new interview with Katie Peake, Co-Founder of brand experience agency Backlash, published by TheIndustry.fashion.
When AI Designs Arrive Before the Brief Does
More and more clients are turning up to briefing meetings with an AI-generated concept already in hand, expecting their agency to simply build it. But the central issue isn't the artwork itself;
Real Talk on Retail : Our Creative Director Joins Talking Shop Podcast
Our Creative Director Katie Peake talks retail's comeback, experiential marketing, and Gen Z shoppers on the Talking Shop podcast.