Charlotte Tilbury | The WONDERLAND OF BEAUTY WISHES | LONDON

Raodshow, Experiential Marketing
Westfield London, The Trafford Centre Manchester, Eldon Square Newcastle
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

To celebrate the launch of their Christmas campaign, we were asked to create the ultimate Christmas party for Charlotte Tilbury, in partnership with SpaceNK. The ambition was to deliver an unforgettable Christmas party full of sparkle, glamour, and beauty magic. Central to this vision was securing a standout Central London location that could be fully taken over and transformed into an immersive, enchanting festive destination.

Solution.

The Wonderland of Beauty Wishes was brought to life as a dazzling festive fantasy designed to capture the magic and wonder of the season. The wonderland was filled with glowing, shareable moments, magical gifting, and iconic beauty experiences.

The 2-day ticketed pop-up experience completely transformed both the exterior and interior spaces of the West End restaurant Sucre. The glamorous dining destination was reimagined into a one-of-a-kind Beauty Wonderland for lucky guests.

Over 2,000 guests stepped into the space where they sipped prosecco, enjoyed Tilbury glow-ups designed to deliver instant star confidence, and discovered 2025's most coveted holiday beauty must-haves.

The wonderland featured custom-built, fully shoppable areas, interactive games, immersive photo moments, and personalisation station where you could get your favourite products beautifully engraved, either for yourself or as a gift. A DJ provided the soundtrack to the experience as guests fully immersed themselves in the magic of the

Results.

A 2-day ticketed consumer event hosted at West End restaurant Sucre, welcoming over 2,000 participants across two days and creating a high-energy brand experience in one of London’s most sought-after venues.