Prada Covent Garden brand activation Picnic pop-up

PRADA BEAUTY

The Prada Picnic

In celebration of the new Spring season and the highly anticipated sunshine that finally graced London's once gloomy skies, Prada Beauty invited shoppers to discover its luxurious collection of beauty and fragrance in its picnic-themed pop-up.

From the iconic Paradoxe Eau de Parfum to last year’s sell-out Astral Pink Optimizing Lip Care, visitors could immerse themselves in Prada Beauty’s collection of skincare, makeup and fragrance.

In keeping with the springtime picnic theme, guests can enjoy complimentary ice cream and the chance to win Prada Beauty prizes throughout each day.

  • Influencers visit Prada Beauty Pop-Up in Covent Garden, experiencing luxury brand activation by Backlash.
  • Instagrammable brand experience at Prada Beauty Pop-Up, featuring immersive Backlash-designed activation elements.
  • Visitors engaging with interactive skincare and fragrance experiences at Backlash’s Prada Beauty pop-up activation.
  • Luxury beauty product display at Prada Beauty Pop-Up, an experiential activation created by Backlash in Covent Garden.
  • Prada Beauty-branded ice cream cart at the Covent Garden pop-up, offering complimentary treats as part of the immersive brand experience by Backlash.
  • Guests exploring Prada Beauty’s latest fragrance collection at the Covent Garden pop-up, part of a sensory brand activation by Backlash.
  • Visitors enjoying luxury-themed ice cream at the Prada Beauty experiential pop-up, designed by Backlash for an interactive consumer activation.

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