Solution:

Covent Garden was the natural destination to create an experience for beauty lovers with an outdoor picnic themed pop up that showcased the luxurious Prada Beauty range in a series of custom built picnic hampers inviting guests to discover and trial both the beauty and fragrance product. Guests then received a multi-retail bounceback card to drive sales before receiving an authentic Italian gelato to enjoy in the sun. The stand was designed to form a highly aesthetic content driving hub with multiple photo moments and a large format screen to showcase the brand’s latest campaign film.