VIEVE
VIEVE-STREAM ROADSHOW
Brief:
VIEVE were looking for a highly mobile solution to launch their exciting new foundation ‘Skin Nova Complex Balm’ across the UK. Despite being mobile, the consumer experience must be welcoming and highly aesthetic to reflect the brand, plus offer a functional space where high volumes of guests can receive a colour match experience.
Solution:
We worked with the physical limitations of an airstream trailer unit to create a bright and stylish brand experience and retail space - We also went big on beige to create an unmissable brand statement with lots of shareable moments for excited fans to create content for socials. The roadshow visited London, Birmingham, Liverpool & Manchester.
1,167 shade-matched
914 customers purchased (78% conversion)
54% of purchasers were new customers
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