VIEVE

VIEVE-STREAM ROADSHOW

Brief:

VIEVE were looking for a highly mobile solution to launch their exciting new foundation ‘Skin Nova Complex Balm’ across the UK. Despite being mobile, the consumer experience must be welcoming and highly aesthetic to reflect the brand, plus offer a functional space where high volumes of guests can receive a colour match experience.

Solution:

We worked with the physical limitations of an airstream trailer unit to create a bright and stylish brand experience and retail space - We also went big on beige to create an unmissable brand statement with lots of shareable moments for excited fans to create content for socials. The roadshow visited London, Birmingham, Liverpool & Manchester.

1,167 shade-matched
914 customers purchased (78% conversion)
54% of purchasers were new customers

  • VIEVE-Stream Roadshow airstream trailer exterior designed by Backlash, featuring brand aesthetics and mobile experiential marketing
  • Inside the VIEVE-Stream airstream trailer by Backlash, showcasing product displays and seating area for immersive brand experience.
  • Consumer engaging with VIEVE products inside the Backlash-designed airstream trailer during the VIEVE-Stream Roadshow.
  • Brand ambassadors providing personalized assistance to visitors at Backlash's VIEVE-Stream Roadshow activation.
  • Social media engagement area within the VIEVE-Stream airstream trailer by Backlash, encouraging user-generated content.
  • Backlash's VIEVE-Stream Roadshow airstream trailer stationed at high-traffic urban area, drawing consumer attention.
  • Guests receiving VIEVE product samples during Backlash's VIEVE-Stream Roadshow experiential marketing campaign.

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