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Creative first, experience-led experiential agency.

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A disruptive brand experience agency trusted to deliver industry-leading experiential marketing campaigns for our brand partners.

We create bold, culturally driven concepts that inspire and excite consumers to drive real results for brands.


We specialise in brand experience in all its forms, both in and out of retail, from roadshows, pop-up shops and PR stunts through to retail activations and visual merchandising. Backlash is a one-stop agency for your experiential marketing needs.

Our latest work

Prada The Prada Picnic

Prada
The Prada Picnic

Kith Kith X Wilson Tennis Roadshow

Kith
Kith X Wilson Tennis Roadshow

L'Oreal Paris The Worth It Experience

L'Oreal Paris
The Worth It Experience

Rascals Music Box Pop-Up London

Rascals
Music Box Pop-Up London

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

Vieve Vieve-stream Roadshow

Vieve
Vieve-stream Roadshow

See our other projects

  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR

We love to chat to you, Drop us a line

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Backlash X Morphe - 🎬Backstage Roadshow 🎞️ Our latest work with Morphe took guests backstage and gave everyone who stepped into the pop-up VIP treatment. Guests picked up their backstage passes, stopping at stations around the backstage area fill
Backlash X Morphe - 🎬Backstage Roadshow 🎞️ Our latest work with Morphe took guests backstage and gave everyone who stepped into the pop-up VIP treatment. Guests picked up their backstage passes, stopping at stations around the backstage area fill
Backlash x Clarins 🍒 creating a sweet treat 🧁 bakery themed 🍰 pop up to celebrate 10 years of its best selling Lip Comfort Oil. The ‘Sweet Spot’ beauty pop-up has visited London and Manchester. #experience #popupshop #popupstore #pop
Backlash x Clarins 🍒 creating a sweet treat 🧁 bakery themed 🍰 pop up to celebrate 10 years of its best selling Lip Comfort Oil. The ‘Sweet Spot’ beauty pop-up has visited London and Manchester. #experience #popupshop #popupstore #pop
🍌 Backlash x Prada Beauty - launching the new Prada Banana Lip Balm at Selfridges. The Mondrian Line kiosk features Prada Yellow throughout and the iconic Prada Banana motif from the celebrated 2011 spring/summer collection. Guests could trial the
🍌 Backlash x Prada Beauty - launching the new Prada Banana Lip Balm at Selfridges. The Mondrian Line kiosk features Prada Yellow throughout and the iconic Prada Banana motif from the celebrated 2011 spring/summer collection. Guests could trial the