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Creative first, experience-led experiential agency.

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A disruptive brand experience agency trusted to deliver industry-leading experiential marketing campaigns for our brand partners.

We create bold, culturally driven concepts that inspire and excite consumers to drive real results for brands.


We specialise in brand experience in all its forms, both in and out of retail, from roadshows, pop-up shops and PR stunts through to retail activations and visual merchandising. Backlash is a one-stop agency for your experiential marketing needs.

Our Latest Projects

Prada The Prada Picnic

Prada
The Prada Picnic

Kith Kith X Wilson Tennis Roadshow

Kith
Kith X Wilson Tennis Roadshow

Marc Jacobs Dasiy Wild

Marc Jacobs
Dasiy Wild

Rascals Music Box Pop-Up London

Rascals
Music Box Pop-Up London

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

Vieve Vieve-stream Roadshow

Vieve
Vieve-stream Roadshow

See our other projects

  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR

We’d love to chat to you

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Backlash x Rimmel x Black Sheep ☕️ collaboration with Black Sheep coffee to celebrate the launch of Rimmel’s Cappuccino collection. Working with a selection of Black Sheep Coffee shops across the UK we held a series of Friday takeovers and Tik
Backlash x Rimmel x Black Sheep ☕️ collaboration with Black Sheep coffee to celebrate the launch of Rimmel’s Cappuccino collection. Working with a selection of Black Sheep Coffee shops across the UK we held a series of Friday takeovers and Tik
Backlash x Rimmel x Black Sheep ☕️ collaboration with Black Sheep coffee to celebrate the launch of Rimmel’s Cappuccino collection. Working with a selection of Black Sheep Coffee shops across the UK we held a series of Friday takeovers and Tik
Backlash x Grown Alchemist 🥽 🌱 The brands first-ever UK pop-up in celebration of its latest skin longevity-focused launch, Regenerating Range. We popped up at Spitalfields Market inviting guests to discover the range via skin care consultations, e
Backlash x Grown Alchemist 🥽 🌱 The brands first-ever UK pop-up in celebration of its latest skin longevity-focused launch, Regenerating Range. We popped up at Spitalfields Market inviting guests to discover the range via skin care consultations, e
Backlash x Grown Alchemist 🥽 🌱 The brands first-ever UK pop-up in celebration of its latest skin longevity-focused launch, Regenerating Range. We popped up at Spitalfields Market inviting guests to discover the range via skin care consultations, e
Backlash X Morphe - 🎬Backstage Roadshow 🎞️ Our latest work with Morphe took guests backstage and gave everyone who stepped into the pop-up VIP treatment. Guests picked up their backstage passes, stopping at stations around the backstage area fill
Backlash X Morphe - 🎬Backstage Roadshow 🎞️ Our latest work with Morphe took guests backstage and gave everyone who stepped into the pop-up VIP treatment. Guests picked up their backstage passes, stopping at stations around the backstage area fill