Lock up got Backlash's 'A Creative First Experiential Agency' with bold stylized text.

Creative first, experience-led experiential agency.

A disruptive experiential agency trusted to deliver industry-leading brand experience campaigns for our brand partners.

A disruptive experiential agency trusted to deliver industry-leading brand experience campaigns for our brand partners. We create bold, culturally driven concepts that inspire and excite consumers to drive real results for brands impactfully.

We specialise in brand experience in all its forms, both in and out of retail, from roadshows, pop-up shops and PR stunts through to retail activations and visual merchandising. Backlash is a one-stop agency for your experiential marketing needs.

Our Latest Projects

Blank Street Coffee

Post Room — Blank Street Coffee
Post Room

Marc Jacobs
Dasiy Wild

Prada

The Prada Picnic — Prada
The Prada Picnic

Kith

Kith X Wilson Tennis Roadshow — Kith
Kith X Wilson Tennis Roadshow

Marc Jacobs

Mirror Box Pop-Up — Marc Jacobs
Mirror Box Pop-Up

Vieve

Vieve-stream Roadshow — Vieve
Vieve-stream Roadshow

See our other projects

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“The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

Senior Manager, Visual Merchandising & Property, Kendo Brands
"Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

Senior Global Brand Manager, Beauty Pie
"The Backlash team are incredibly flexible & very solution-orientated"

Director Of Global Partnerships, Fit XR

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We’d love to chat to you

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Follow us @backlashcreative

Charlotte Tilbury x Space NK, Wonderland of Beauty Wishes pop-up. ✨ 🪩

A 2 day festive pop-up where we totally transformed the West End restaurant Sucre, turning a glamorous dining destination into a Beauty Wonderland for guests could discover this

Charlotte Tilbury x Space NK, Wonderland of Beauty Wishes pop-up. ✨ 🪩

A 2 day festive pop-up where we totally transformed the West End restaurant Sucre, turning a glamorous dining destination into a Beauty Wonderland for guests could discover this

Backlash x Charlotte Tilbury - Charlotte’s Wishing Booth ✨ 🪩 the place where you can make your beauty wishes come true.

To celebrate the launch of Charlotte Tilbury’s new Beauty Wonderland on Carnaby Street, Backlash created the Beauty

Backlash x Charlotte Tilbury - Charlotte’s Wishing Booth ✨ 🪩 the place where you can make your beauty wishes come true.

To celebrate the launch of Charlotte Tilbury’s new Beauty Wonderland on Carnaby Street, Backlash created the Beauty

Backlash x Blank Street 📦 ✉️ 🟩 Introducing the ‘Blank Street Post Room’, a fully functional pop-up post office in the heart of Soho, a space designed to romanticise your life admin.

As the season of tiresome to-do lists and endless er

Backlash x Blank Street 📦 ✉️ 🟩 Introducing the ‘Blank Street Post Room’, a fully functional pop-up post office in the heart of Soho, a space designed to romanticise your life admin.

As the season of tiresome to-do lists and endless er

Backlash x Rimmel x Black Sheep ☕️ collaboration with Black Sheep coffee to celebrate the launch of Rimmel’s Cappuccino collection.

Working with a selection of Black Sheep Coffee shops across the UK we held a series of Friday takeovers and Tik