Armani Beauty | Luminous Silk Foundation | Boots
-
Retail Activation, Visual Merchandising, Experiential Marketing
-
Boots, Covent Garden, London
-
Creative Concept | Design | Creative Production | Event Management | Content Management
Brief.
The brand was looking to create a stylish retail experience in two of Boots Beauty Live spaces to engage new customers with the iconic Luminous Silk Foundation, available in 40 shades.
The VM design featured a bold combination of high-gloss red and sculptural 3D wave-textured gradients, creating a sleek, high-impact display both inside and out with supporting large format window displays.
Solution.
A custom made compact demonstration unit showcased all 40 foundation shades, providing makeup artists with everything they needed to engage visitors in a high-traffic environment, blending functionality with Armani’s signature design elegance.
YOU MAY LIKE THESE
Prada Beauty
Banana Balm Pop-up, Selfridges
Fenty Hair
Mane Street Launch
