Vieve | The Glasgow store | Buchanan Galleries

Experiential Marketing, Pop-Ups, Visual Merchandising
Princes Street, Glasgow
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Building on the roaring success of our 2024 pop-up at Buchanan Galleries in Glasgow, Vieve asked us to redesign and develop the same retail space for 2025, but this time for a 4-month-long stint, ensuring elements were interchangeable to keep the space feeling fresh for repeat visitors.

Solution.

We brought to life The Glasgow Store as a semi-permanent retail space, creating a community-first destination. Designed to make customers feel ‘At Home wth VIEVE’ the space invited shoppers to explore the whole range, including new product launches and seasonal gifting through elevated displays. They could attend masterclasses, receive personalised consultations with local make-up artists and capture a memento of their visit via the photobooth.

Vieve Pop-Up Product Display & Photobooth

The store reflected VIEVE’s signature aesthetic; inclusive and editorial, whilst retaining the flexibility of its pop-up heritage. High-impact storefront visibility and widespread press coverage drove significant footfall, cementing the brand’s presence in its home city.

Results.

The 4-month pop-up proved to be an outstanding success, exceeding expectations across both engagement and performance. As a result of its strong impact and sustained popularity, the decision was made to extend its presence, transitioning from a temporary activation into a full two-year residency within the space.