JO MALONE LONDON
Christmas Special Pop-up
Brief:
Jo Malone London wanted to bring the razzle dazzle of their Christmas Special campaign to life with an iconic Covent Garden experiential activation. In addition to the campaign theme, a key part of the brief was to create the ultimate destination for gifting and an opportunity for the brand to gift-back to consumers to deliver the joy of Christmas to all guests that visited the experience.
Solution:
Jo Malone London set ambitious goals for this experience, so we commenced project development in April of this year. This timeline allowed us ample opportunity to fine-tune the creative elements and ensure alignment with the overarching 'Christmas Special' global campaign…
“Why tune into a gameshow when you can star in one instead? Come on down to
Jo Malone London’s immersive Christmas Special and discover the gold-toned pop-up
in a corner of Covent Garden. Visitors can step through the entrance framed by presents piled high, try their luck with a prize wheel to see what they could win before stepping onto the set for a photo moment to share with friends and family. There’s also space to explore the British fragrance and lifestyle house’s festive scents
and presents for the whole family (and every one’s a winner)”.
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