L’OREAL
THE WORTH IT EXPERIENCE
Brief:
L’Oreal Paris wanted to create a flagship experience that united the five brand categories underneath one roof that celebrated the science behind the products. The concept needed to be ‘content-first’ to drive attendance to the event and achieve mass nationwide reach for the brand.
Solution:
We created L’Oreal Paris BIGGEST ever consumer experience!
We took over the brand new event space beneath the Piccadilly Lights and adjacent to key retailer Boots as it offered a unique opportunity to take over the iconic Piccadilly screens, retail and immersive experience like never before in the UK.
The female empowerment themed ‘You’re Worth It’ pop up offered 14 different masterclasses with topics covering aging to run clubs with Gymshark. It featured L’Oreal’s ‘Stand up’ to street abuse initiative where guests could sign-up to recieve a free product of choice.
The product experience led with the science behind the development of the ranges; from lab grown skin testing to bespoke skin analysis through face scan technology - All of the content was captured and posted on socials through a network of influencers or live streaming.
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