PRADA

PARADOXE POP-UP

Brief:

Prada are launching in LookFantastic and were looking for a highly design-driven pop up experience to celebrate the new retailer launch and raise awareness of their beauty range across the UK.

Solution:

The pop-up kiosk concept focused on simplicity of design and customer experience that showcases the brand cues in a premium format - Guests entered their details on a digital vending machine to receive 1-of-4 samples with spot prizes for lucky winners.

The roadshow attended high-footfall premium locations and also supported the opening of LookFantastic’s new Altrincham store.

  • Luxury fragrance pop-up activation by Backlash, featuring an immersive brand experience and interactive digital vending technology for Prada Paradoxe.
  • Innovative digital sampling activation by Backlash—an interactive vending machine dispensing Prada Paradoxe fragrance samples to engage consumers.
  • Backlash-designed brand activation for Prada Paradoxe—an immersive pop-up shop combining luxury retail marketing with experiential engagement.
  • Retail experience agency Backlash created a high-impact pop-up activation for Prada Paradoxe, enhancing LookFantastic's Altrincham store launch.
  • Backlash experiential marketing campaign: an interactive fragrance pop-up where guests received spot prizes through gamified brand engagement.

YOU MAY LIKE THESE

Marc Jacobs Mirror Box

Marc Jacobs
Mirror Box

Vieve Vieve-Stream Roadshow

Vieve
Vieve-Stream Roadshow

Charlotte Tilbury Big Lip Plumpgasm Inflatable

Charlotte Tilbury
Big Lip Plumpgasm Inflatable

Previous

Yves Saint LaurentMake Me Blush
Next

VIEVE Vieve-Stream Roadshow