PRADA
PARADOXE POP-UP
Brief:
Prada are launching in LookFantastic and were looking for a highly design-driven pop up experience to celebrate the new retailer launch and raise awareness of their beauty range across the UK.
Solution:
The pop-up kiosk concept focused on simplicity of design and customer experience that showcases the brand cues in a premium format - Guests entered their details on a digital vending machine to receive 1-of-4 samples with spot prizes for lucky winners.
The roadshow attended high-footfall premium locations and also supported the opening of LookFantastic’s new Altrincham store.
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