Solution:

Backlash created the Grand Gestures Gift Wrapping Service, a Wes Anderson-inspired Christmas experience that ‘gifted you’ a little extra with every purchase made in-store. This stylish, theatrical service elevates gift-wrapping to an art form, complete with charming boxes, ribbons, confetti, and spritzes of the store’s signature fragrance. 

To make the experience even more delightful, customers could enjoy a series of unexpected surprises ‘under wraps’—like ringing a whimsically labelled bell, “Ring My Bell,” to receive a complimentary lipstick or nail polish (perfect for stocking fillers), along with free branded coffees.