KITH & KIN
Kith for Wilson Iconic London Roadshow
To generate excitement and connect with its community ahead of the global launch of its new Kith for Wilson tennis collection, US lifestyle brand Kith were looking for a campaign that took in an iconic tour of London.
The roadshow made stops at Tower Bridge, Covent Garden, and Battersea Power Station, with the centrepiece being the eye-catching Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.
The interior reimagined the elegance of a private country club, featuring plush deep carpeting, handcrafted walnut and oak furnishings, and brass detailing throughout.
The lower level spotlighted the men’s collection, including custom-designed tennis rackets, bags, balls, and accessories. Upstairs, the women’s range took the lead showcasing high-performance court apparel designed for both style and function.
Guests interacted with a bespoke vending machine dispensing exclusive white Kith for Wilson tennis balls (and data collection). Each day, 25 lucky visitors who received a yellow ball were gifted a coveted Kith for Wilson tennis racket.
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