VIEVE
Glasgow Christmas Pop-up
This was the brand’s 4th Christmas pop up in its hometown of Glasgow and Backlash’s 2nd year in a row activating this special immersive retail experience.
As ever, the brand founder Jamie Genevieve was on hand throughout the 3-week pop up to meet and greet shoppers as well as deliver exclusive and intimate masterclasses.
At the heart of the experience was the make-up demonstration feature for guests to try the Vieve products with guidance from expert make up artists.
We created premium visual merchandise displays as part of the retail experience, made easy to shop by category, best sellers, the all important Vieve merchandise and exclusive Christmas gift sets.Jamie’s Bureau provided a chic GWP gamification piece where shoppers could pick a drawer to reveal their gift, whilst the photo booth provided that all important memento of the experience for GlasVievegians to share.
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