CeraVe
CeraVe High pop-up
Brief:
CeraVe were looking to create their first ever experiential pop-up in London to highlight their medical expertise, educate customers on their skin type and provide the most effective skin care routines.
Solution:
Inspired by CeraVe’s US heritage, we created ‘CeraVe High’ - a fun, American-style, hyperphysical space for skin enthusiasts to ‘learn like a derm’ with the chance to graduate with flying colours.
The school-themed spaces included a ‘Cleansing Lab’, a ‘Ceramides Classroom’ with discount codes & exclusive merch via retail partner Look Fantastic, and a gym-themed space for myth-busting and education. 1-2-1 skin care consultations were available, plus plenty of curated content to share.
100% of Eventbrite tickets sold (1,200)
1,500 people engaged across 4 days
7,600 freebies handed out
£10k worth of products sold
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