Pai Skincare | Skin Confidence Pop-up | London

Experiential Marketing, Pop-up, Visual Merchandising
Westfield, London
Creative Concept | Design | Creative Production | Event Management | Content Management

Brief.

Pai were looking to launch their first ever standalone pop-up at Westfield White City to increase brand awareness and drive trial amongst all the sensitive-skinned souls out there.

Solution.

Taking inspiration from the brand illustrations and hand-crafted nature of Pai products, we created a quirky hand-drawn Skin Confidence Bar.

The Happy Skin Haven offered 1-2-1 skin consultations, a Booster Mixing station where shoppers could supercharge their skincare, a retail area, plus the chance to meet Pai’s Founder, Sarah. Everyone who signed up received complimentary samples, a 20% discount voucher, plus a go on the spin the wheel, where everyone was a guaranteed winner.