Forest Awakening Pop-up

Solution:

It was important to block out the outside world and create a zen-like interior for the brand, their inspiration being the soothing Hinoki forests of Japan.

Visitors began their journey at ‘The Garden of Tranquility’ before experiencing an immersive 4D Forest Bathing meditation, guided through headphones by Japanese Zen monk and Tatcha Wellbeing Ambassador Toryo Ito. Moving into the calming ‘Room of Wa’ retail space, consumers could then trial and shop the range.

Blending digital into the physical experience was essential to provide a more immersive experience and extend the brand reach. We created an augmented reality experience on the external living wall, bringing it to life with Japanese flowers and birds designed to create shareable content. This also provided data capture and a ‘chance to win’ promotion through gamification.